8 Apr 21
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![Heath Johns of @bmgaunz on his unique approach to A&R on AIM's #MusicIndustryInsights:
"I think it's fair to say that the industry has been probably quite rightly criticised for burying many artists in debt and building deals around them that might feel like a bit of a prison cell sometimes. So I've always found that ... being able to articulate what you're putting in front of them and having faith that it's something that you would recommend your friend sign, you know, that's ultimately been one of my guiding principles.
As I got older, I started to realise that there was value in building lifetime relationships with musicians. And I think, through my experiences [I've] seen that artist lifecycle. You'd see the bass player in the punk rock band that becomes a producer and co-writes with somebody and maybe composes some music for a film ... you start to work out how much value there is both creatively, personally and also financially in maintaining really long term relationships with artists.
They generally seem to be the ones that you are most proud of. Not necessarily the the biggest hit on radio at the time, or the 100 million streaming track on Spotify. It's the relationship that you've at least played some small part in navigating [their career]. Maybe you meet them when they're a teenager. And then by the time you sign your fifth deal with them, they have three kids and a house."
Scroll for a few of their artists across publishing and the label. Cool to see a dude who clearly loves artists be a part of some really huge acts' careers. Nothing like a feel good story at a time like this. Podcast coming soon ❤️](data:image/svg+xml;nitro-empty-id=MTgyODoyNDI=-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTAwMCA1NjAiIHdpZHRoPSIxMDAwIiBoZWlnaHQ9IjU2MCIgeG1sbnM9Imh0dHA6Ly93d3cudzMub3JnLzIwMDAvc3ZnIj48L3N2Zz4=)
