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Bachelor of Arts and Entertainment Management

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In the Bachelor of Arts and Entertainment Management, you will master the essentials of the arts and music business – from marketing and artist management to music business economics and law, entrepreneurship, economics, business planning, digital promotions, publishing, organisational behaviour and music law.  


The Bachelor of Arts and Entertainment Management program balances your theoretical courses with practical, real-world training. You will learn how to collaborate with writers, producers and performers across our diverse music programs, and build a resilient set of capabilities for the rapidly changing music industry. 


You will also make key relationships and build your network via our internship program. You will emerge with the leadership, business design and innovation skills required to successfully manage contemporary organisations in the economy’s commercial, public and not-for-profit sectors. Whether you want to run your own business or join established music companies – you will be ready with the skills to succeed. 


3 year full-time or equivalent part-time study


February, September


Melbourne, Sydney


Domestic and International
FEE-HELP eligible


CRS 1401244
Bachelor 109394E 


Domestic and International
FEE-HELP eligible


CRS 1401244
Bachelor 109394E 

“Studying the Bachelor of Entertainment Management opened a vast array of possibilities and facets of the music industry that I didn’t know existed before I started here.” 

Jackson Christie
Jackson Christie
Bachelor of Entertainment Management

At the conclusion of your course, you will gain an industry-recognised qualification with multiple career opportunities such as: 

  • Entrepreneur 
  • Booking Agent 
  • Grants Officer 
  • Media Officer 
  • Sales Officer 
  • Artist Manager 
  • Event Manager 
  • Marketing Manager 
  • Label Manager 
  • A&R Manager 
  • Venue Manager 
  • Licensing Manager 
  • Promotions Manager 
  • Tour Manager 
  • Business Development Manager 
  • Communications Manager 
  • Sponsorship Manager 
  • Producer 
  • Business Analyst 
  • Research Advisor 
  • Policy Advisor 
  • Promoter 


 Learn more about how AIM helps you to succeed View Career Opportunities.

course overview

Try a Diploma of Arts and Entertainment Management (Pathway into Bachelor of Arts and Entertainment Management) 

Not sure about a full three-year degree? See how you like tertiary music studies with a one-year Diploma. You will discover where you fit in the music business, and build foundational academic skills for your career. Your Diploma is an industry-recognised qualification. If you decide to continue into a Bachelor of Arts and Entertainment Management degree, we will credit your completed Diploma courses and place you in the Bachelor program as a second-year student.

To gain entry into the Bachelor of Arts & Entertainment Management, you must be: 

  • Under the age of 21 years old and 
  • Have already achieved the Guaranteed ATAR/Clearly-In ATAR (60.00 or higher)

If you are over 21 years old or have not achieved an ATAR of 60.00 or higher, you must provide a portfolio including a CV and cover letter. Your portfolio may also include:  

  • References  
  • School reports  
  • Awards and certificates

Applicants may be required to attend an interview. 


Must have achieved ONE of the following:  

  • Satisfactory completion of an Australian Senior Secondary Year 12 Certificate in the last 2 years (such as HSC or VCE*) and satisfy the minimum English language entry of a Band 3 in HSC English Standard (or equivalent)  
  • Satisfactory completion of IB (International Baccalaureate) Diploma qualification in the past 2 years  
  • Satisfactory completion of an AQF VET qualification (Certificate IV and above, or equivalent as assessed by DET)  
  • Satisfactory completion of at least 6 months full-time tertiary study (AQF level 5 or higher)  
  • Be a mature age student (21 years or older)  

*NOTE: Completion of Senior VCAL (Victorian Certificate of Applied Learning) does not meet these requirements.  

Need Further Information?  View Entry Requirements Domestic or Entry Requirements International. 

Would you like to talk about your options for entry? Email us admissions@aim.edu.au  


To reach your potential as a musician, you need to learn from experts. Explore who you will study under.

  • Anastasia Fai

    Academic Lecturer

    anastasia fai

    Anastasia Fai is a leading Australian entrepreneur and company director. A graduate of AIM herself, she also has an MBA from Melbourne Business School.

    Read More
  • Matto Lucas

    Academic Lecturer

    matto lucas

    Matto Lucas is an Australian artist, photographer, creator, curator and art facilitator working within mixed and digital media, with a preference for photography and performance. In 2013 Lucas was awarded a Lifetime Membership to Midsumma for his continuous work and commitment as a visual artist within the LGBTQI community.

    Read More
  • David Rogerson

    Academic Lecturer

    dave rogerson

    In a career spanning 30 years, David Rogerson has experienced every facet of the radio and media communications industry. He has seen action as a Group Program Director, a National Marketing Manager and Company Director. He was most recently the Group Director for Programming and Content at Grant Broadcasters.

    Read More


Call our admissions team on
1300 301 983 or

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