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Learn about the music industry and gain some valuable knowledge about business. When you graduate, you’ll have the core skills, behaviours and values that the industry is looking for. You’ll also have what you need to be your own boss – to start a business or become an entrepreneur. 

At AIM, we understand that every student has different goals and areas of interest. That’s why our Entertainment Management undergraduate course puts you in control.  

You’ll master all the management essentials, from marketing and artist management through to economics and entertainment law.  

You’ll study through a combination of specialised lectures, tutorials and classes, actively engaging with students from other areas of AIM. You’ll develop your expertise and follow your interests through a vast array of elective choices. We can guarantee that what you’ll be learning will be as relevant and as up to date as possible. 

If you’re ready to apply great!  To get started click APPLY to self-register via the AIM student portal and complete our online application form.  It takes approximately 10 minutes, once submitted we’ll be in touch shortly.

If you’ve got questions click ENQUIRE and a friendly member of our admissions team will contact you to chat


3 years full-time, 6 years part-time


February, May, September


Melbourne, Sydney


Domestic and International
FEE-HELP Available


Bachelor 075853K


Domestic and International
FEE-HELP Available


Bachelor 075853K

“Studying the Bachelor of Entertainment Management opened a vast array of possibilities and facets of the music industry that I didn’t know existed before I started here.” 

Jackson Christie
Bachelor of Entertainment Management

The modern music industry is comprised of many different activities and roles.  At the conclusion of your course, you’ll understand the differences between these roles, you’ll be able to communicate effectively with industry professionals and demonstrate initiative in a variety of contexts.  You’ll be equipped with the knowledge and skills to explore a range of career options including: 

  •  A&R Manager 
  • Artist Manager 
  • Booking Agent 
  • Commercial Sponsorships 
  • Concert, Tour & Festival Promoter 
  • Entertainment Publicist 
  • Event Manager 
  • Marketing Manager 
  • Sales Manager 
  • Music Publisher 
  • Recording Artist 
  • Venue Manager 


 Learn more about how AIM helps you to succeed  View Career Opportunities

When you join us for this course, you’ll undertake 

  •  9 Units of study specifically focused on Arts and Entertainment Management. Units include Digital Marketing, Promotions and Publicity, Marketing Research, Strategic Development and Negotiation. 
  • 9 units of study focusing on general business management. Units such as Music Publishing, Consumer Behaviour, International Business, Financial Management, Venue Management, Governance and Business Planning. 
  • 9 Associated Units to broaden your knowledge and let you hone in on your area of specialisation. Units such as Creativity, Entertainment Law, Project and Event Management, Managerial Culture, Media Law and a choice of Electives. 


The final year of your degree includes two industry internships. These will put you in the spotlight of a potential employer, helping you to: 


  • Develop and expand your industry network 
  • Put your professional skills into practice  
  • Gain unique insights into real managerial and organisational issues 
  • Grow confidence in different industry work environments 
  • Graduate with minimum 144 hours of industry experience under your belt 
  • Establish a CV with industry references 
  • Get your foot in the door for paid employment that matches your passion 

Completion of Secondary Studies  

To gain entry into AIM’s undergraduate programs, you’ll need to satisfy the selection criteria outlined below.  

  •  Satisfactory completion of an Australian Senior Secondary Year 12 Certificate (or its overseas equivalent as assessed by DET) in the past 2 years OR
  • Satisfactory completion the International Baccalaureate (IB) Diploma qualification in the past 2 years OR
  • Applicants who completed their senior Secondary Year 12 Certificate (or equivalent) more than 2 years ago will be assessed on the basis of work and life experience.

An ATAR of 65 applies for Applicants for the Bachelor of Entertainment Management Program. 

Would you like to talk about your options for entryEmail us enquiries@aim.edu.au 


To reach your potential as a musician, you need to learn from experts. Explore who you will study under.

  • Anastasia Fai

    Academic Lecturer

    anastasia fai

    Anastasia Fai is a leading Australian entrepreneur and company director. A graduate of AIM herself, she also has an MBA from Melbourne Business School.

    Read More
  • Matto Lucas

    Academic Lecturer

    matto lucas

    Matto Lucas is an Australian artist, photographer, creator, curator and art facilitator working within mixed and digital media, with a preference for photography and performance. In 2013 Lucas was awarded a Lifetime Membership to Midsumma for his continuous work and commitment as a visual artist within the LGBTQI community.

    Read More
  • David Rogerson

    Academic Lecturer

    dave rogerson

    In a career spanning 30 years, David Rogerson has experienced every facet of the radio and media communications industry. He has seen action as a Group Program Director, a National Marketing Manager and Company Director. He was most recently the Group Director for Programming and Content at Grant Broadcasters.

    Read More


Call our admissions team on
1300 301 983 or

You might also be interested in

  • Launch your career journey in the music industry with a Bachelor of Music (Contemporary) at AIM. This course is perfect if you’re an instrumentalist or vocalist looking to take your technical, performance and musicianship skills to a professional level. The degree combines core topics such as theory, musicianship, arts management and recording to help you develop your knowledge and technical ability.
  • As a Bachelor of Music (Composition and Music Production) student, you’ll learn the craft of songwriting, composition and audio recording. You’ll develop your unique sound in your chosen musical genres. Through a combination of one-on-one tutoring and group master classes, you’ll study composition, arranging, orchestration, recording, digital audio and post-production.
  • In this course you’ll develop and extend your performance ability through dynamic tuition with classical music masters. You’ll learn to perform in live and recorded settings, both as a soloist and in collaborative ensembles.


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