3 years full-time, 6 years part-time


February, May, September


Online, Melbourne, Sydney


Bachelor 075853K
Provider Code PRV12050
CRICOS Provider Code 00665C 


Learn about the music industry and gain some valuable knowledge about business. When you graduate, you’ll have the core skills, behaviours and values that the industry is looking for. You’ll also have what you need to be your own boss – to start a business or become an entrepreneur. 

At AIM, we understand that every student has different goals and areas of interest. That’s why our Entertainment Management undergraduate course puts you in control.  

You’ll master all the management essentials, from marketing and artist management through to economics and entertainment law.  

You’ll study through a combination of specialised lectures, tutorials and classes, actively engaging with students from other areas of AIM. You’ll develop your expertise and follow your interests through a vast array of elective choices. We can guarantee that what you’ll be learning will be as relevant and as up to date as possible. 

When you join us for this course, you’ll undertake 

  •  9 Units of study specifically focused on Arts and Entertainment Management. Units include Digital Marketing, Promotions and Publicity, Marketing Research, Strategic Development and Negotiation. 
  • 9 units of study focusing on general business management. Units such as Music Publishing, Consumer Behaviour, International Business, Financial Management, Venue Management, Governance and Business Planning. 
  • 9 Associated Units to broaden your knowledge and let you hone in on your area of specialisation. Units such as Creativity, Entertainment Law, Project and Event Management, Managerial Culture, Media Law and a choice of Electives. 


The final year of your degree includes two industry internships. These will put you in the spotlight of a potential employer, helping you to: 


  • Develop and expand your industry network 
  • Put your professional skills into practice  
  • Gain unique insights into real managerial and organisational issues 
  • Grow confidence in different industry work environments 
  • Graduate with minimum 144 hours of industry experience under your belt 
  • Establish a CV with industry references 
  • Get your foot in the door for paid employment that matches your passion 

Completion of Secondary Studies  

To gain entry into AIM’s undergraduate programs, you’ll need to satisfy the selection criteria outlined below.  

  •  Satisfactory completion of an Australian Senior Secondary Year 12 Certificate (or its overseas equivalent as assessed by DET) in the past 2 years OR
  • Satisfactory completion the International Baccalaureate (IB) Diploma qualification in the past 2 years OR
  • Applicants who completed their senior Secondary Year 12 Certificate (or equivalent) more than 2 years ago will be assessed on the basis of work and life experience.

An ATAR of 65 applies for Applicants for the Bachelor of Entertainment Management Program. 

Would you like to talk about your options for entryEmail us 

The modern music industry is comprised of many different activities and roles.  At the conclusion of your course, you’ll understand the differences between these roles, you’ll be able to communicate effectively with industry professionals and demonstrate initiative in a variety of contexts.  You’ll be equipped with the knowledge and skills to explore a range of career options including: 

  •  A&R Manager 
  • Artist Manager 
  • Booking Agent 
  • Commercial Sponsorships 
  • Concert, Tour & Festival Promoter 
  • Entertainment Publicist 
  • Event Manager 
  • Marketing Manager 
  • Sales Manager 
  • Music Publisher 
  • Recording Artist 
  • Venue Manager 


 Learn more about how AIM helps you to succeed  View Career Opportunities


To reach your potential as a musician, you need to learn from experts. Explore who you will study under.

Academic Lecturer
In a career spanning 30 years, David Rogerson has experienced every facet of the radio and media communications industry. He has seen action as a Group Program Director, a National Marketing Manager and Company Director. He was most recently the Group Director for Programming and Content at Grant Broadcasters.
Academic Lecturer
Anastasia Fai is a leading Australian entrepreneur and company director. A graduate of AIM herself, she also has an MBA from Melbourne Business School.
Academic Lecturer
Matto Lucas is an Australian artist, photographer, creator, curator and art facilitator working within mixed and digital media, with a preference for photography and performance. In 2013 Lucas was awarded a Lifetime Membership to Midsumma for his continuous work and commitment as a visual artist within the LGBTQI community.
Employability and Placement Partner
Margaret has more than twenty years of experience working in tertiary and performing arts education. She has taught at the National Institute of Dramatic Art (NIDA), The Actors College of Theatre & Television (ACTT), Bond University and – for the past ten years – AIM. 
Academic Lecturer
April Albert is an international performer, theatre maker and academic. As an artist, she specialises in creating politically engaged performance in a range of contexts and settings. Her solo performance work explores how the historical and cultural resonates in our current social and political experiences.


Call our admissions team on 02 9219 5444 or 03 8610 4241

or email us at

“Studying the Bachelor of Entertainment Management opened a vast array of possibilities and facets of the music industry that I didn’t know existed before I started here.” 

Jackson Christie
Bachelor of Entertainment Management

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