Start Me Up: An Introduction to the Music Industry

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Start Me Up is a two-hour music industry expert-led seminar dedicated to introducing you to the 21st century music business. You’ll learn about careers in music – and discover how to start a career of your own.

You’ll hear from a range of experts and artists about the skills required to succeed in the modern industry – including artist management, promotion, distribution and entrepreneurship. You’ll hear from AIM students about how internship opportunities are connecting them with the music business before they even finish their degree.

Presenters include Ed St John – former CEO of Warner Music, Chair of ARIA and currently Chair of AIM; Tim Kelly – former senior executive at Universal Music, Sony Music, Inertia and Rough Trade; recording artist Josh Pyke ; Elana Stone – All Our Exes Live in Texas; Melody Forghani – Twnty Three artist management & promotion; Catherine Haridy – CEO Australian Music Centre, Maggie Collins – Director Association of Artist Managers; Sarah Hamilton – Regional Manager Ditto Music; Will Evans – Bandcamp ANZ ; and AIM Students.

The course is delivered online, so all you’ll need is a computer with audio, camera and good internet connection. The seminar is recorded and will be available for all participants.

Arm yourself with powerful knowledge on your journey to a career in the new music industry now!

For a limited time only, use the discount code AIM2021 to access Start Me Up, free!


Industry Event, Information Session, Masterclass

Date & TIme

27 Nov 21
2:00pm – 4:00pm


Online stream

Link to be provided to registered attendees.

Register now

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