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2 August 2022

AIM Alumni Ada Stortrask: From Intern to Marketing Manager at Music Health

Ada Stortrask

CUTTING EDGE STARTUP MUSIC HEALTH'S NEW HIRE.

Ada Stortrask is a recent graduate of our Bachelor of Entertainment Management degree, who just segued from intern to Marketing Manager at cutting-edge music startup Music Health. It is an awesome leap for the international student that is testament to her dedication, her ability to create killer content and her confidence to deploy what she learned in a real-world setting for a company doing super important things in music. What we’re all about!

Music Health is a groundbreaking music startup that has created Vera, an app (available on the Apple Store) that uses music to treat dementia patients. The app finds the right music at the right time to trigger long-lost memories and ease the care experience. Pretty cool, huh? They’re also a part of AIM’s music startup incubator, iHUB. Learn more about what we do with the iHUB here.

4 THINGS ADA LEARNED AT HER MUSIC HEALTH INTERNSHIP

Ada reflects on her greatest lessons so far in her role at Music Health:

1. I learned to be part of a team 

My ideas were valued from the start and I did not feel like I’m just an intern, I felt like I was part of the bigger picture.

2. I became more confident

I became more confident to bring up my ideas as well as disagreements into conversations. I became confident to speak with the team as well as companies Music Health works with, e.g. PR or ads companies.

3. I learned to use different marketing tools and platforms

I also learned the general company tools Music Health uses.

4. I became a much better copywriter

I feel confident to write copy for all our social media posts.

5. I learned time management 

I learned how to manage my time, how to create weekly goals and tasks as well as what I want to achieve from the internship and moved towards that goal every day. 

What are you most excited about bringing to your new role?

Ada: I am excited to bring my knowledge of the music industry as well as business areas I have learned about through working and studying at AIM. I am very passionate about music but also helping others so it’s great to work in a place that mixes those two together. 

How did your course at AIM prepare you to excel at this opportunity?

Ada: I did my internship course with Music Health as part of AIM’s BEM units. All the essays written as well as marketing courses I completed have given me the base for this role with Music Health. I also wrote my thesis about music and the brain that gave me more knowledge about what MusicHealth is about.

3 THINGS YOU NEED TO KNOW ABOUT MUSIC HEALTH

Music Health co-founder and COO Stephen Hunt gave us the lowdown on what Music Health is all about.

HUMANS HAVE USED MUSIC THERAPY SINCE THE DAWN OF TIME

Every single ancient human civilisation (e.g. Incas, Aztecs, etc) used music as part of the healing process. In the last century, we’ve pushed this natural power aside and instead relied heavily on pharmaceutical interventions to manage our illnesses.

MUSIC IS A FULL BRAIN WORKOUT  

Music is simply vibrations in air that our ears detect and translate in our brains.  Hearing is part of our natural cognitive process with signals processed from our left ear in the right hemisphere of our brain and vice versa.  Lyrical content is processed as language while rhythm and timbre require other cognitive capacities.  Put it all together and it’s the only natural stimulus that engages our whole brain at once making it a full-brain workout.  

MUSIC THERAPY IS THE FUTURE

Music therapy is a niche yet respected professional practice that is in high demand with an impossibly low supply of experts being certified globally.  The practice has been widely researched with over 33,000 peer-reviewed studies we have discovered so far proving its efficacy. At Music Health, we want to do for music therapy what Headspace did for meditation by making music therapy digitally deployable, affordable and universally understood.

Our Bachelor of Entertainment Management course sets up future music industry professionals with everything they need to know to get a head-start on making their music career happen, fast. We’re all about independent thinking, industry connection and laying the groundwork you need to understand the business – so you can join cool companies or have the knowledge you need to start up your own when you graduate. Visit our course page for more information.

Christina Rowatt

Christina Rowatt

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