8 July 2021

AIM PARTNERS WITH THE PUSH

Tracee Hutchinson The Push

MUSIC CAREERS EXPO

AIM is still buzzing about our recent Education Partnership with youth music organisation – The Push for the inaugural Music Careers Expo, held at the Collingwood Arts Precinct in Melbourne.

With presentations, panels and talks from a range of music industry experts and organisations – including TikTok, Ableton and TripleJ Unearthed – the event featured an Opening Keynote Q&A with much-loved Melbourne singer/songwriter Alex Lahey in conversation with AIM’s Head of Partnerships Tracee Hutchison, dubbed ‘The Future of Music’.

Tracee Hutchison talks with Sing Alex Lahey
AIM’s Head of Partnerships Tracee Hutchison and singer/songwriter Alex Lahey

ALEX LAHEY SINGER/SONGWRITER

From a debut album that peaked at Number 15 on the ARIA charts in 2017, to high rotation airplay on TripleJ and duetting with Australian music icon Paul Kelly, Alex talked about the new opportunities technology and new streaming platforms are delivering for artists, particularly when it comes to navigating the increasingly uncertain impact of COVID on live touring opportunities.

“I think more than ever in this time – and this has been allowed by technology in particular – is that artists are now able to be more than just the artist. And maybe that’s a trend, I don’t know, I think for a first time in a really long time we’re now starting to see pop artists insisting on being a part of the songwriting process which, up until now hasn’t always been a given. So I think it’s awesome to see artists and creatives really making an effort to diversify and, as a result, seeing artists in places you wouldn’t expect to see them which is really cool. And finding a cultural melting pot of music, film, television, stage – all sorts of stuff – which I think is awesome.” Alex Lahey

Alex discussed the importance of building and sustaining networks and revealed the origins of her trademark pragmatism – when recounted the moment she told her parents she wanted a creative career.

“My parents have always been really supportive, but I think that they were sensible about making sure that I was able to support myself but still do the things I want to do. So there was always an encouragement to make sure that I had another job, up until the point I didn’t need one anymore.” Alex Lahey

As an artist who has worked hard at establishing a portfolio career – from publishing, to sync-rights for music on screen and co-writing collaborations with artists including Gordi and AIM Alumni Rya Park – Alex talked about the increasing focus and need for artists to be entrepreneurial in their approach to developing a viable and sustainable career as music creatives. Finding a positive in the COVID slowdown, Alex recently enrolled in a short-course in audio engineering to minimise the number of people involved in her creative process and maximise creative and commercial control, something Alex describes as empowering.

I think we’re so lucky to be in a time where we have platforms like Spotify and TikTok and tech companies that are able to give a stage to artists when if we were in a time when that wasn’t there we’d be somewhat muffled, so I think that’s been really positive. But I do think, having ‘agency’ (control over your own creative output) is really empowering for all artists but I think more than ever for non-male identifying artists to really try their hand at diversifying their careers and developing skills that may have been seen as unorthodox not all that long ago, which is great.” Alex Lahey

The Future of Music

Alex’s experience as a creative practitioner reflects some of the key findings outlined in AIM’s ‘Mega Trends in Music’ White Paper, published earlier this year, which declared “The age of the artist as entrepreneur has arrived”.  

So what does the future of music look like? The Push has just launched a campaign calling on young music creatives to submit their ideas on what the future of music could and should look like  – https://www.thepush.com.au/news/the-future-of-music – with Alex Lahey, Dallas Woods and Alice Ivy as the faces leading the call-out.

Share on facebook
Share on twitter
Share on linkedin
Tracee Hutchinson Cassie Daly
AUTHOR

Tracee Hutchison, Cassie Daly (photography)

You might be also interested in

  • Meet our Indigenous Scholarship winner

    Categories:

    • General News
    • Life at AIM
    Liam Devine

    19 Feb 21

    Liam Devine is the recipient of Australian Institute of Music’s first ever Indigenous scholarship. He sees his degree at AIM as his first step towards his own studio.
  • Video Games & Music: Music Industry Mega Trends

    Categories:

    • Industry Insights
    • Life after AIM
    mega trends gaming image

    27 Jul 21

    One of the biggest conversations right now is around opportunities for the music industry within gaming. Explore one of the seven mega trends changing music forever.
  • AIM’s Backstage Pass: School Excursion

    Sydney

    Categories:

    • Applying to AIM
    • General News
    • Life at AIM
    Aim Backstage Pass

    23 Feb 21

    AIM Backstage Pass: School Excursion provides secondary music students with a taste of tertiary study at the Australian Institute of Music with four hours of enjoyable activities at AIM.

RELATED COURSES

  • The Bachelor of Music (Arts Management) is the ideal degree for musicians dedicated to developing their craft whilst learning creative and collaborative music management practices. This unique hybrid undergraduate degree is designed to provide forward-thinking musicians with a head start in a competitive industry.
  • Students seeking a career as an audio engineer, a music producer, in live concert sound or multimedia post-production (film and television) can utilise our state of the art studio facilities and the expansive knowledge of our industry veteran teaching staff to develop their skills whilst acquiring the hands-on experience required to excel in their audio careers.
  • BACHELOR OF ENTERTAINMENT MANAGEMENT

    Melbourne, Online, Sydney

    Learn about the inner workings of the music industry and gain valuable knowledge about business. When you graduate, you'll have the core skills, behaviours and values the industry is looking for. You’ll also have what you need to be your own boss – to start a business or become an entrepreneur.