The Australian Institute of Music (AIM) is thrilled to announce that our AIM student-driven independent record label 2030 Records has officially released its first tunes. 2030 Records’ new signings, Valdoxan and Outer Water represent the label’s commitment to originality and fresh new voices in music. The name “2030 Records” reflects a link between the Sydney and Melbourne postcodes and AIM’s two campuses.
“Our vision for 2030 Records is simple: to put artists first,” label rep and Bachelor of Entertainment Management (BEM) student Kate Carnell says. “We’re providing emerging musicians and creatives the opportunity to own their masters, monetise their creativity and collaborate with industry professionals across a variety of genres,” she adds. The label has also confirmed a partnership with acclaimed Australian music distributor, Ditto Music.
2030 Records provides a great opportunity for our passionate and industry-educated entertainment management students to collaborate with incredible artists and provide not only a fresh ear for talent but in-depth knowledge of the 2021 music industry. “We’ve been able to put what we’ve learnt in class, into action,” Kate continues. “We’ve been able to apply knowledge/skills we’ve picked up across areas such as: law, marketing, events, consumer behaviour, and A&R – to name a few – as well as learn through our mistakes. It’s a safe environment to be able to take (calculated) risks, before we enter the industry. You learn so much on the job and from hands on experience.”
Whilst 2030 Records will be run by AIM students, 2030 Records’ student label managers have the opportunity to draw on the mentorship of AIM’s Bachelor of Arts & Entertainment Management Program Director, Tim Kelly – who’s credentials in the global record label world are considerable. After co-founding One Little Indian (now One Little Independent) Records Tim joined seminal British independent label Rough Trade Records as Head of International. In Australia, Tim embraced the major label world as Sony Music’s Director of Marketing, General Manager Marketing for Universal Music and Managing Director for iconic indie Inertia Records.
Meet and listen to 2030 Records’ first artist signings, below.
Outer Water – “For The Feeling“
“For The Feeling” is a journey through the mind of Outer Water, combining experimental rhythms with unique vocal stylings, anthemic lyricism and wavy pop melodies. The song is the first single from Outer Water’s upcoming debut LP, 118.
Follow / listen to Outer Water here.
VALDOXAN – “RAREBOY”
A “dark and melodic, phonk-inspired emo trap song with a metal influence” according to the artist himself, “Rareboy” is the third single from Sydney artist Valdoxan.
Follow / listen to Valdoxan here.
Main image credit: Oscar Simmons