So, you’re that person who’s not interested in being centre stage but perhaps wants to call the shots from behind the scenes? We get it. Whether it’s managing artists, organising epic events, or cracking the code to the music business, AIM’s Bachelor of Arts Entertainment Management is your all-access pass to the real action. This course is where big moves are made. Let’s talk about how you can run the show.
“Artist Whisperer” Training
AIM’s Bachelor of Arts & Entertainment Management is not your average business course. This program takes you deep into the music business, covering everything from marketing and artist management to the financial nuts and bolts of the industry. And let’s be real, knowing how to balance an artist’s creative vision with a realistic budget? That’s where the magic happens. Tim Kelly, AIM’s Associate Head of Learning & Teaching, sums it up to perfection, “our students will become the next generation of music executives”. This isn’t just about hitting the books, it’s about building a career that lets you take control of the industry’s future, whether you want to manage artists, start your own record label, or help launch the next big thing.
Facilities So Good
AIM’s campuses aren’t just a place to learn, they are the playgrounds for future music moguls. Our facilities are equipped with everything you need to get hands-on, whether you’re collaborating with audio and performance students or managing real artist under AIM’s own 2030 Records. And you’l be doing it alongside people just as obsessed with the industry as you are. Tim highlights that “some of our units specifically mandate collaborations between the differing disciplines at AIM“ because let’s face it: teamwork isn’t just a group project, it is your future. These collab projects give you the chance to mix with musicians, audio engineers, and performers you’ll be working with for the rest of your career.
Your Career Hack
Cutting to the chase: it’s all about who you know. And fortunately, AIM’s got that covered for you already. Through compulsory internships with industry giants like Universal, ARIA, and Mushroom, you’ll not only gain real-world experience but also network with the movers and shakers of the industry. “The course includes internships which we assist, with our own connections, the student journey,” says Tim. And trust us, he is right, those connections can turn a cool internship into a full-time gig faster than you can say “record deal”. Plus, with frequent guest lecturers and lunchtime industry talks, you’ll have plenty of opportunities to rub elbows with industry veterans. Whether you’re chatting with an AR rep or touring manager, you’re learning straight from the pros.
Critical Thinking: Because the Industry Doesn’t Do Easy Mode
It’s not enough to just know the business, you’ve got to be able to think on your feet. At AIM, the focus is on fostering independent thinking. Tim puts it best: “Encouraging class discussions, asking questions rather than giving answers…enables the process of independent thinking.” So, when a last-minute hiccup threatens an event or a deal goes sideways, you’ll be ready to handle it with sharp, evidence-based decision-making. It’s not just about surviving the chaos of the entertainment industry, it’s about thriving in it!
Your Future, Your Show. AIM Awaits!
So, maybe you don’t want to be the face on the poster, BUT you do want to make sure it’s the right face, the right poster, and the right message. If you’re ready to take control of the industry, AIM’s Bachelor of Entertainment Management is calling your name (maybe even singing it). You’ll learn how to hustle like a pro, with killer facilities, unmatched industry connections, and the critical thinking skills to dodge any curveballs the business throws at you, we are your pass to success. Apply now and start calling the shots.
