17 August 2021

Live Streaming & Music: Music Industry Mega Trends

DJ live streaming


We’ve identified seven music industry mega trends that will shape the future of music in the next five years. These are all things that anyone hoping to work in music, in virtually any capacity, will need to understand. 

Download our detailed music industry mega trends report here.

Livestreaming & Music

During the pandemic, the livestream business (within both social media and gaming platforms) has boomed and is rapidly becoming more sophisticated. Originally conceived as a shoddy alternative to a live concert experience, the race is now on to develop platforms that deliver a sensory, multi-dimensional experience. It now appears likely that livestreaming technologies will continue to surge post-pandemic, in the same way that sports TV exists alongside live sport. 

Livestreaming is already big business, with revenues in 2020 estimated at US$600 million. As well as ticket sales, artists are making income from virtual goods, donations and badges from concerts within gaming platforms. 

Mark Mulligan, Managing Director at MIDiA Research, said: “For many, livestreaming started out as a solution towards creating a live experience between artists and fans in the midst of the pandemic. 

However, its rising popularity as well as growing opportunity calls for the music industry to take a page out of the games industry and understand that digital intimacy is the key to opening the box to monetising fandom. 

“The benefits of livestreaming can be multiplied when they are taken to music fans who are also gamers – audiences that will most quickly understand and translate the concepts of digital fandom across to music.” 

– Australian Institute of Music

Share on facebook
Share on twitter
Share on linkedin
Christina Rowatt

Christina Rowatt

You might be also interested in

  • Industry Insights: New Season in 2021

    Online, Sydney


    • Industry Insights

    20 Jan 21

    AIM Industry Insights is our exclusive series of industry talks featuring the heavyweights and thought leaders of Australian music. Hosted by Ed St John, it is simulcast on YouTube and filmed at AIM's Sydney campus.
  • 20 Jan 21

    From the very outset, the global COVID-19 pandemic has been an unmitigated disaster for the music industry. The stories of cancelled music festivals, tours and gigs of all sizes have reverberated around the world.
  • 14 Feb 21

    EMI CEO and Cold Chisel co-manager John O’Donnell is a voracious consumer of music, a passion that has struck a long chord throughout his long and loud career. He's this week's guest on the AIM Industry Insights podcast.


  • In this beginner course, participants will learn the important chords needed to play many songs, develop skills in common strumming patterns and learn to accompany a voice or melodic instruments.  If you have no prior knowledge, but a real interest in learning to play the guitar, this is the perfect starting point for you.
  • AIM Singers is a community choir, designed for anyone who has a desire to experience the exhilaration of group singing. AIM Singers aims to build an open community of individuals, whilst developing a broad and eclectic repertoire including pop, jazz, world and gospel music.
  • In this three hour seminar, you’ll learn valuable information from a range of music industry experts with decades of experience. Participants will learn how to navigate the complex music industry landscape; you’ll learn where the money is generated in a 21st century digital world and the essential skills needed to succeed in the business.