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3 years full-time or equivalent part-time study


February, May, September 


Melbourne, Sydney


Domestic and International
FEE-HELP eligible


CRS 1401313
Bachelor 111592C


In the Bachelor of Music – Arts Management, you will learn to manage other artists, grow your career as a self-managed independent artist, or run a business in the music industry. You will learn to be a creative artist who can run their own career in the music business. 

The Arts Management specialisation combines music practice with business, giving you incredible skills to navigate the modern music landscape.  


Through the Bachelor of Music – Arts Management program, you will develop your skills as a creative artist, while learning the business skills that lead to long-term success in the music industry. You will learn how to become an artist-entrepreneur. 

You will learn from accomplished music mentors, have access to industry experts for artistic guidance, and study the business essentials like entrepreneurship, economics, marketing, business planning, digital promotions, publishing, organisational behaviour and music law. 

The modern music industry is comprised of many different activities and roles.  At the conclusion of your course, you’ll understand the differences between these roles, you’ll be able to communicate effectively with industry professionals and demonstrate initiative in a variety of contexts.  You’ll be equipped with the knowledge and skills to explore a range of career options including: 

Career Opportunities  

  • Artist Manager 
  • A&R Manager 
  • Music Publisher 
  • Concert, Tour & Festival Promoter 
  • Entertainment Publicist 
  • Event Manager 
  • Recording Artist 
  • Marketing & Sales 
  • Performer 
  • Producer
  • Venue Manager

Learn more about how AIM helps you to succeed
 View Career Opportunities

Arts Management Units

Try a Diploma of Music (Pathway into Bachelor of Music) 

Not quite ready for a full three-year degree? See if tertiary music studies are for you with a one-year Diploma of Music. You will take electives across all our programs, gain musical literacy, and build foundational academic skills. You will achieve an industry-recognised qualification and be accredited for all your completed courses if you decide to continue into your Bachelor of Music as a second-year student. 

Applicants should prepare two contrasting items.

The first should be an analytical essay about music or the music business. Topics may include a music artist, composer, musical work, genre, or aspect of the music business.

The second item may be a contrasting essay, or a musical item such as:

  • A live music performance
  • A recorded video or audio performance
  • A recorded original composition including a credit list (for example: composer, lyricist, arranger, producer, musicians, engineer)
  • A pdf score of an original composition or arrangement
  • A handwritten score of an original composition or arrangement
  • An original audio mix of a musical work including a credit list (for example: composer, lyricist, arranger, producer, musicians, engineer)

Find out more about auditioning at AIM.

Would you like to talk about your options for entryEmail us 


To reach your potential as a musician, you need to learn from experts. Explore who you will study under.

  • David Rogerson

    Academic Lecturer

    dave rogerson

    In a career spanning 30 years, David Rogerson has experienced every facet of the radio and media communications industry. He has seen action as a Group Program Director, a National Marketing Manager and Company Director. He was most recently the Group Director for Programming and Content at Grant Broadcasters.

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  • Anastasia Fai

    Academic Lecturer

    anastasia fai

    Anastasia Fai is a leading Australian entrepreneur and company director. A graduate of AIM herself, she also has an MBA from Melbourne Business School.

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  • Matto Lucas

    Academic Lecturer

    matto lucas

    Matto Lucas is an Australian artist, photographer, creator, curator and art facilitator working within mixed and digital media, with a preference for photography and performance. In 2013 Lucas was awarded a Lifetime Membership to Midsumma for his continuous work and commitment as a visual artist within the LGBTQI community.

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  • April Albert

    Academic Lecturer

    april albert

    April Albert is an international performer, theatre maker and academic. As an artist, she specialises in creating politically engaged performance in a range of contexts and settings. Her solo performance work explores how the historical and cultural resonates in our current social and political experiences.

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  • Tim Kelly


    tim kelly

    Tim Kelly is a music lover, marketeer, and management specialist.  His journey through the music industry has included stints as a fanzine editor, tour manager, recording artist, independent label co-founder, marketing executive and managing director. He is now a full-time educator specialising in the business of music and entertainment.

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  • Dr. Katy Alexander

    Academic Lecturer

    dr katy alexander

    With a two-decade career in the arts, media and entertainment industries, Katy Alexander has professional experience as a director, producer, and arts manager. Katy holds a Bachelor of Arts (Hons) from the University of Sydney and a PhD in Creative Practice from UNSW.  In her early career, Katy was involved with founding and launching if: inside film magazine. She subsequently worked as Entertainment Research […]

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  • Simone Parrott

    Academic Lecturer

    simone parrott

    With extensive experience as a Theatrical Producer, Event Producer, Arts Administrator and Tour Manager, Simone has worked across all facets of live performance for more than 25 years.   Her work has spanned musical theatre, concert presentations, theatrical productions and special events. Credits include The Phantom of the Opera, Les Miserables, Miss Saigon, Rent, Singin in the Rain, Oliver!, Cabaret, Opening and Closing Ceremonies of the XXVII Olympiad, Jose Carreras, […]

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  • Matt Donlevy

    Academic Lecturer

    matt donlevy

    Matt Donlevy is a legend in the world of Australian music publishing. He started his career at Castle music publishing – a subsidiary of EMI – before moving to ATV Northern Songs, the legendary home of the Beatles catalogue.  Matt moved to Peermusic, the World’s largest independent publisher, where he was promoted to Managing Director and then Regional Director for S.E. Asia. Matt was also a Director for Australasian […]

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  • Kim Thomas

    Academic Lecturer

    kim thomas

    Previous manager of The Whitlams, Kim brings his immense knowledge of touring, marketing and management – combined with his specialist skills in music accounting and funding – to every class he teaches within the Bachelor of Entertainment Management degree.

    Read More
  • Sarita DeGruchy

    Academic Lecturer

    sarita degruchy

    Sarita DeGruchy is an former radio executive with extensive experience working in one of the most competitive markets in the world. Now resident in Sydney, she brings her global experience to the students of AIM. A graduate of the University of Newcastle Upon Tyne, UK (BA, Honours) she went on to enjoy a lengthy career […]

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“I’m not scared to go out into the real world and put the things I’ve learnt into practice, because I’ve already done them at AIM 

Mariana Garcia
Bachelor of Music - Arts Management

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Website Prospectus
I agree to receive further information and communications from AIM.
By submitting this form you agree to receiving communication from AIM. You may opt out at any time.